uh hello everyone
thank you for joining our webinar with
our
nice partners from several logic i'm
nick penny
the partnership manager hello toxin we
decided to call this series
halo tax and partners because obviously
we cannot do everything ourselves so we
need all these great partners to help us
out and
they're experts and things that each of
you if you're an e-commerce service or a
service provider
they need because we know that the
amazon
django is very hard to go through so
these companies are like machetes which
which are using to actually
make your road around the amazon jungle
so today
uh the webinar that we're having we have
several logic
is a partner of ours we have ludwig who
is the
client success manager with sarah
project actually
let us know how you can actually win the
buy box because the buy box from what
they want because i'm always warning in
these events
is the probably the most important
actually metric
on amazon so thank you everybody for
joining the event
uh right now i'll pass it to ludwig to
tell us more about that and after i will
tell you about the unpleasant but
necessary vt compliance but of course
you first need them otherwise you won't
need that so
if you have any questions feel free to
type them in the chat or in the q
a section and we'll answer them at the
end of the event so
thank you again everybody and over to
you thank you very much
nick well first of all um
a couple of words about me so my name is
eudivin
i am customer success manager at seller
logic
which is a company that develops dynamic
tools for amazon sellers
before that i worked for 15 years for an
amazon subsidiary where
i could get familiar with all the amazon
processes and gain
a lot of experience that is very useful
for my job today
so let me share
my screen with you
there you go
do you see everything all good
so today i want to tell you all about
the buy box
why it is considered to be the holy
grail for every amazon marketplace
seller
how to win it how to keep it and
all that while ideally increasing your
margins
so we will
then focus on repricing which is one of
the key
factors to winning the buy box
what is the buy box at all i guess most
of you are familiar with the
with the id uh for every product
amazon decides which seller has the best
offer
and that offer is featured at the top
right of the page
with a direct link to the basket the
shopping cart
and why is that important because ninety
percent of all the sales of amazon
actually take place in the buy box and
10 are left for all the remaining
sellers
but who wins the buy box well according
to amazon
the person who wins the buy box is the
seller who offers
the best customer experience as a whole
of course the algorithm hiding behind
that
just like for facebook and google is
extremely well kept
as a secret for amazon but if we look
deep into the help pages and thanks to
or insider knowledge we are able to
identify
some key criteria to reach that goal and
win the buy box
first of all as a seller you have to
reach a whole set
of minimum metrics and rates and ranges
to be eligible to win the bibles at all
we identified kind of three groups you
have all what has to do with
the order itself and if it's fulfilled
or cancelled you have all the metrics
that are bound to
shipping so the shipping method you use
the time it takes
if you use tracking the proportion of
orders that are late
and then you have all the metrics bound
to customer service
for example if you reply within 24 hours
well the documentation on amazon help
pages is
really dry and quite technical but our
marketing team actually
did dive deep and compiled extremely
good summary of all those criteria
in a workbook called 13 steps to winning
the buy box
and we'll be happy to share that link
after the webinar
you can review then at your convenience
every of those criteria
and go into detail into that
of those 13 criteria to win the buy box
here are the three
most important price and the final price
is the main criteria the final price we
understand the item plus shipping as a
group
price actually a criteria which is good
because it's something that is
relatively easy to monitor
with the right tools it's easier for
example than
customer satisfaction the goal will be
to be competitive but without
compromising your margins
next to the price you have the shipping
method
and some of those shipping methods give
you better cards to win the buy box than
others for example a prime
by merchant meaning that you send your
goods by yourself but
with some high standards
enough to win that prime label that
gives you good cost to win the buy box
but it requires from you as a seller
excellent logistic skills to meet those
amazon standards
in the eyes of amazon fba is the best
fba it means fulfilled by amazon
some of you might use that service
already it means that you ship
a part of all your stocks directly to
amazon and amazon takes
over the logistics for you the three
essential steps of the process so
storage shipping and
customer service including all the
returns and refunds
so that allows you to have the best
rating
and be at the same level as amazon with
the prime label
with the ship by amazon tag
on the website and that gives you
excellent cards
to win the buy box as well and the third
main criteria to win the buy box is
shipping time
next to those criteria which are seller
bound
amazon defines a buy box eligibility
price range for each
product it means that it's a price range
below and above which
you will be technically kicked out of
the buy box or
in the worst case the buy box will be
removed from the
product landing page if you are
too cheap you consider that suspicious
which is not a bad thing because it
protects all the sellers
a bit of from errors or
scams short-lived sellers newcomers and
price dumping in general
but on the other hand if you're too
expensive you're considered
not competitive that price range
that eligibility price range is an
information that we have access to
and a good repricer like seller logic
will
systematically integrate that
information into the logic of the
repricer to make sure that you
stay within that range
so why is repricing important we've seen
it's a key criteria
to win the buy box and how does
repricing work
well it monitors the prices compares all
your direct competitors
and reacts and adjusts the prices
automatically
on your behalf what do you gain from it
well because it automates all that
manual process
a repricer should save you a lot of time
which you can then invest in some other
part of your business
and it should increase your sales
because winning the buy box will mean
that you
have access to that 90 percent of the
demand
those two things is what any repricer
should do for you so
win time and increase your sales now a
good
repricer should have more than that
it should help you achieve uh some
extra things like increase your margins
because the goal of a repricer like
seller logic is not
to be the cheapest but is to win the buy
box with
the best price it should also
help you calculate all your costs and
define
minimum and maximum prices your own
range
for each product to ensure that you
always gain money
so the repricer will then move within
that range
and a good repricer should also offer
you a whole range of different
strategies
to adjust to the type of market and
products that you offer
the buy box strategy is all key strategy
and the most used and probably the most
important but next to that
if you are a private label and you have
no competition you're alone on the
product landing page
then you should have strategies that
help you increase your sales as well
it will then be bound to your sales
a product which doesn't sell well will
have a price decrease and a product
which sells um sorry a product which
sells well
kind of afford to be a bit more
expensive and a product which doesn't
sell then will
decrease its price to be more dynamic
other strategies we allow you to align
to a specific competitor
or to blacklist some other competitors
or amazon
or some other people you don't want to
mess with so you should be very flexible
to adjust to your needs
so what is dynamic repricing and how is
it
different from static repricing or
rule-based
repricing well dynamic repricing
achieves the classic function of a
repricer which we mentioned
it monitors the prices it compares the
competitors
it reacts adjusts the prices but
it has a trick that tops all that and
outsmarts
the rule-based replaces as we said it
does not aim for the lowest price but
for the buy box
and as soon as it wins the buy box the
price will
increase to optimize the margin
and it keeps a whole history of all
these adjustments
to win back the buyback faster in case
of it loses it
let's have a look at the concrete
example
here we have the case of a rule-based
repricer so
it's a simple rule for example always be
10 cheaper than the cheapest price
in this case seller one is one of a
competitor he's currently
cheaper and he wins the buy box we are
selling number two
with our static repricer
and we decrease our price
with that rule to be slightly below
if seller number one has the same type
of rule it will do the same
and be a little bit cheaper as a result
we'll have some price dumping mechanism
and
it does not give me any guarantee that i
win the buy box
now let's have the same situation with a
dynamic
repricer seller number one
is wins the buy box currently our
dynamic repricer will start decreasing
the price not
to be five cent cheaper systematically
but
little by little until we reach the buy
box
and as soon as we're in it stops
decreasing the price
and actually it will try to increase the
price little by little
because our repricer knows that the buy
box is not only based on the price but
all those criteria that we saw earlier
so if you have another competitive
advantage like you have more stock
or you have better shipping times or you
have a better rating
you can actually afford to sell at a
higher price
because you offer a best overall service
at the best possible price and this is
seen as such by amazon
so the dynamic repricer will increase
the price little by little
to reach the best price in the buy box
as soon as it loses the buy box it will
immediately return to the exact price
to win it back because it knows when it
won when it lost a buyer box it keeps a
history
of all those changes and it learns and
reacts
faster
so here is again a summary of all the
advantages
of repricer like cello logic
you have a dynamic algorithm that we
talked about
which helps you have the optimal selling
price
and higher margins it is available
internationally you can book individual
marketplaces
the way you want to for different amount
of times
really according to your needs and that
makes it
really well scalable
um on the right i shortly mentioned this
is the second tool
that seller logic offers it's called
lost and found
it is aimed at fba seller
it analyzes all the fba reports and
there are many
to identify the errors mistakes and lost
products and stock from amazon it helps
sellers to
claim reimbursements and assist them in
the communication
i won't go into the detail because we
are focusing on the reprisal today
but might be a topic for next session
if anybody is interested they can reach
out individually
now about the repricer as nick mentioned
there will be some time after the
webinar for some questions and answers
and then
i'll be happy to answer the questions
you may have
and now i guess nick will tell you a bit
more about hellotax than the joys
yes thank you we already have some
questions but
let's wait until then because so far
always good obviously they're
showing how to actually win the buy box
obviously
if you do that you know if you scale
your brands or if you have like a new
product or whatever
eventually no uh you would need to pay
taxes and
even right now after coffee to know the
market places
amazon in general because they're the
biggest one they're even more strict
in regards to the vt component so
obviously
you would need to do that or you can get
your account suspended or you might have
other penalties so this actually what we
do but of course
we do the events with partners because
there is a long journey that you need to
go through before actually reach reach
hello attack so
for some most of you probably know what
the vit compliance is and what in
general is vt but
let me give you some quick introduction
about hellotax the actual co-founders
used to be amazon sellers they had their
own agency so
they were looking for a vt compliance
solution
for their brands and sellers they didn't
find the one which is they were three
command servers so they decided to build
that
that was five years ago so that's one of
the reasons why we're talking today and
me myself i used to be a client of hero
talks i had my own brand
which is sold last year so i can tell
you that they're a perfect solution
for multiple uh market
amazon sellers and this is the goal for
everybody to start from one for your
home country and expand to as many
markets as possible so
let me share my screen just to give you
a
very visual and simple presentation
about
what exactly vt means and
i mean what actually we're doing so
obviously now like i said we provide the
vt compliance
for online sales in europe this is what
the solution is steroids for
amazon sales in other marketplace
servers so let me just
start the presentation so what problem
we're solving
obviously no we don't do vt
registrations for sellers in their home
country so you only specialize
when you're actually expanding and
selling cross-border ex
across europe uh e-commerce businesses
into europe and european union what they
need to know they need to know their vty
ability
from the past and the present meaning
that if you store good somewhere it you
don't know
this doesn't mean that you're not gonna
be penalized so obviously we educate
clients about that
you need to register for vt in different
countries and file the returns
according to the different regulations
there
we actually monitor the view of the
goods
from different markets because that's
required in some
countries in europe and obviously we
show
we actually have a dashboard where you
can see all the
sales and all the revenue that you're
generating across different channels so
there is actually two reasons why you
need to register for vt right now
one of them is when you exceed the
threshold
and the second one is if you store good
in any market in europe so
right now in july some of them probably
know some not but there will be a major
change in the vt regime which is called
the one-stop shop
when the one-stop shop is effective
in july first the distance would not be
that important because you have
a 10 000 euro v80 threshold when you
reach that in your home country you can
deliver to the rest of europe with one
vit in your own
home country on the other side uh the
vita registration for storage this is
something that stays meaning that if you
store goods in any market in europe
you need to register for vat
obviously different countries in europe
have different variety rates so we all
have know that we have that in our
software so we'll calculate the proper
vt rate
in each market uh complexity of the
show registration uh
there is in on average you know the vita
registration
in europe is probably takes from
probably the shortest it's like six
weeks
up to over three months in spain poland
is one of the easiest
to register and spain is one of the
hardest because they require original
documents notary
etc so always know what
is the solution that we're solving we
have
the digital online via registration and
returns
we have the data and processes
verification
by our tax agents in each market we have
account managers speaking multiple
languages and this is
on the back end but of course the
important thing
that actually we offer is our tool
because uh
obviously it doesn't matter what i'm
talking about right now it's important
to actually show you guys
what exactly we're offering on the front
end so
let's say you're an amazon seller you
know you have
done the vit registration you know we
are ready to go so this is the
thing that we do this is our this is our
dashboard you just log in like any other
um tool email password
then you go to the settings sections on
the settings sections
there is an integration if you're like
an amazon server
you open that you put your there ready
authorization token
save here can you please show us the
uh the software oh you don't you don't
you're talking guys let me
share it properly thank you
yeah it's good that you're telling me
that because sometimes
okay so do you guys see it do you see
the dream yeah the software okay
sorry about that it's just so much
pressure in this webinars now even
though
it's not my first one so anyway so let's
we'll just start over now this is our
two you
when you log in the first thing that
you're required to do
is you come here to the integration
section if you're an amazon server
you put your sale ready authorization
token
save and that's it uh if you have like a
menu
like like a private label website
you come to the menu order poll to
download a sample file
you fill you export and import your data
and
upload it here right now we're actually
implementing
shopify big commercial discount easy
beyond that
if so they're in the test phase so soon
they'll be available as well so
after you do the integration part you
come
to the actual dashboard and you'll be
able to see
all the data that we get from the
marketplace
amazon or your private label website or
whatever channel you're using so you are
able to see your gross turnover
you can see your net turnover you can
see your total vt
you can filter by channel amazon fba
own web shop you can filter by countries
period
here you know you can see the actual
orders and like
i explained earlier now what we actually
monitor sales expense refund given
refund received assets movement you can
filter again by channel
by v80 country movements of goods from
one to another country of course you
don't need to that you can have your
accountant to do it but the thing is
it's very visual it's easy to
see exactly what's your reliability and
what you're doing here
and after the integration the next thing
that you're required to do is here
after we file the report in whatever in
one or multiple markers that you're
doing
we actually publish the actual vita
return here
so you can if you say when pond is in
the sample in the demo here you can just
open that and rate downvote
and paid that to the tax authority we're
not allowed to do the payment on the
client's behalf we're actually
we're only required to that in france
for non-eu sellers
so this is know what to do the other
thing which is important for you
and for your accountant if he's managing
that risk
the tax letter in box you know obviously
tax authorities in europe they
communicate in different languages
so they send communication to us since
you're representing you
either by email or like a regular letter
so what we have we have the software who
actually gets the
communication and have a translation
template which actually translate
it in english or german so you will know
exactly what is required
from you uh by the tax authority of
course the account manager will help you
about that but you have all the
information here
eventually now we're finishing our two
here and you'll be able to add multiple
markets so whenever you decide to
hold stock in a certain market you can
simply do it for the dashboard
so that's how it looks it's easy on the
front end so we can just connect
sell and we just take care of the vt
components and obviously because
tax compliance is not fully automated we
have account managers in 紫鸟浏览器 multiple seller accounts
>uh languages in the tax agents who ca
>do the manag
>part on the back end then so you guy
>don't worry about tha
>so this is what we d
>i'll stop sharing right now and i gues
>we can start with th
>with the questions because i mean that'
>the most important of the webinars no
>the presentation is one thing w
>would like to answer as many question
>as possible and we have planned thi
>offer s
>let me start with the first one u
>that's fro
>edmond this is actually for you ludwi
>how to avoid messing a product wit
>price battl
>if a bot is managing wouldn't there be
>goo
>wouldn't there be a point where margi
>is no longer availabl
>um well it's a good question and it'
>uh that's the basis of wha
>the repricer brings at the top of
>rule-based reprisal as we explai
>our goal is not to be the cheapest an
>we go beyond tha
>simple rule that says be cheaper tha
>the cheapes
>which leads to price dumpin
>we aim for the best price s
>we aim for the buy box itself and we se
>that there are other criteri
>that play in a role into defining wh
>wins the bu
>box and this is what we will aim to s
>as soon as we reach that we sto
>decreasing the prices and we actually g
>u
>it is great in the sense that tha
>price range eligibility that amazon set
>is quite rigid but with three price
>like u
>that tends to push the price highe
>it extends that range a little bi
>to the top and that helps every selle
>to sell with higher margins actually an
>to keep the buy bo
>longer even at higher prices s
>hopefully we that's what we bring
>actuall
>have another question actually for a ne
>vids from ani
>he's asking uh do i need to be like
>new save
>or like do i need to have like a lot o
>metric
>so i can use the repricer how does i
>work if i'm a new selle
>um if you're a new seller you jus
>register with u
>you um you connec
>your seller central account t
>the repricer and wil
>import all the data that you ar
>available we'll import all your product
>we will help you set the minimum an
>maximum price for each product which i
>the minimum things that you have to d
>to define a range we import all what yo
>have alread
>we helped you to find that range an
>the
>[Music
>our customer success managers will hel
>you define the right strategie
>for for your products and as soon as yo
>have that rang
>and a strategy you're good to go t
>optimize your price
>okay thank you vince i have one questio
>from actually it's fro
>stephanie uh hello ni
>i'm stephanie actually watch one of you
>webinars and you guys were talking abou
>u
>one-stop shop uh in regards to th
>one-stop shop do i nee
>more than one registration after the os
>s
>this is know how how it works when th
>one-stop sho
>you would need to apply for vt number
>in your home countr
>in the eu or for example if you're
>non-e
>company you would need to nominate a
>least one country in europe where yo
>register for th
>one-stop shop then you would need t
>apply the vt number in all the e
>countries where you're storing good
>so obviously just if your eu company yo
>entit
>it's usually your home country if you'r
>non-eu you simply nominate the countr
>to actually do that yeah actually ther
>is one question fro
>robin uh is winning the buy bo
>all i can do with the repressor what i
>i sell private label and have the bu
>box anywa
>why would they need repricer the
>um we shortly mentioned that then i
>you are alone on the seller on th
>produc
>product page on amazon and you have n
>competito
>it's you can still have dynamic pricin
>meaning that you can decide to set you
>pric
>to a minimum price at midnight every da
>and the
>increase during the day depending on th
>amount of sale
>that you want to have so if you want t
>reach 10 sales at a minimum price yo
>ca
>program that and and slowly increas
>your price after that and set it back a
>midnight every da
>or as we said a product that doesn'
>sell well decrease the price of product
>that sells well increase the pric
>slowly so you can hav
>logics for private labels as wel
>yeah so like demand is a point i gues
>if there is more demand you kno
>your solution just increases the pric
>so they can find optimum why ca
>profitabilit
>if it's low demand obviously no increas
>so it sounds very wel
>i actually have another question fro
>emma do you this actually for us do yo
>help us to obtain a
>ire number or do we need to do i
>separatel
>yes so we do that you know we can obtai
>that with u
>in germany for example if you're
>non-e
>entity in germany would need to hir
>custom
>agents been all obviously we have
>partner who is doing tha
>another question for us from mama do yo
>also help with the vita registration i
>foreign countrie
>is this done for you or again prior t
>using the softwar
>i'm not sure what to mean by foreig
>countries if i assume you mea
>countries which are outside of your hom
>country if that's your questio
>yes this is actually what we specializ
>in so if you're based in german
>we don't do vita okay yes in the eu s
>yes we cover europe we cover u
>germany spain italy france swede
>uh czech republic poland franc
>netherlands and so we'll be coverin
>cairo so if you're based i
>let's oh actually yes in the eu actuall
>emma can you confirm if you're if you'r
>talking abou
>outside of europe or or within europ
>okay do we need to register for thi
>priority using your software fo
>busines
>okay so i actually just summarize if th
>companies are outside th
>eu yes we do that there is the on
>difference is for non-new companies tha
>they'r
>in some markets in europe they requir
>fiscal representatio
>which is like an insurance don't deny n
>new entity we actually paid their vt
>abilit
>actually we have that it's wh
>conditional pricing an
>it's good that you actually mentione
>that because after the one-stop sho
>if your clients are non-eu base
>amazon is actually going to collect th
>vat on their behalf and pay that to th
>tax authorit
>for sales under 150 euro s
>the fiscal representation would not b
>important anymor
>okay i think we have another questio
>uh okay actually a question for it's a
>anonymous attendee that's for yo
>ludwig to download the 13th step to wi
>the buy box you're asking for amazo
>store urie
>what do you mean by that the storefron
>link i assume righ
>um yeah the link of your of your amazo
>storefron
>okay we hav
>we have few here let me just answe
>actually there is one for yo
>uh from stefan why use the repressor an
>not the repressing tool provided b
>amazon that's a nice questio
>okay uh well the repricing too
>from amazon is not a repriser basicall
>it's u
>it's a one rule uh tool that say
>uh am i in the buy box ye
>no no decreased price and that's i
>so it u
>it never goes up basically so whic
>which kills the margi
>as we say it's not in the interest o
>amazon t
>have higher prices so um a good reprice
>wil
>at some point raise back the price
>as soon as you are in the buy box whic
>u
>that amazon repricing tool does not u
>does not allow oka
>thank you ludwig let me see a few mor
>question
>here and that's actually u
>for me it's again the one stop shop
>guess i mean that's important topi
>that's fro
>uh maria we only need to report all m
>sale
>to the oss not actually the voice it'
>only for b2c sale
>so not so only for b2 sale
>and we have another one that's agai
>fro
>from stefan is it possible to use th
>repressor only for a section of th
>stoc
>yes first of all you can select th
>marketplac
>of your choice you don't have t
>activate everything but during the tes
>period of 14 days all marketplaces ar
>open so that to allow you to tes
>everything it's for free anywa
>but after that you can book
>suscripttion for a specific marketplac
>and within that marketplace you ca
>create group
>and and apply a specific strategy onl
>for a sectio
>of your inventory or optimize the pric
>of on
>product if you want to so that's reall
>easy to to scale tha
>by grouping and doing uh grou
>operation
>okay thank you but actually one othe
>question from stephe
>uh is the repricer only for amazon ar
>you planning t
>offer the tool for other marketplace
>that's a question from hi
>currently it is only available fo
>amazo
>but we plan and we hope to develop tha
>for othe
>marketplaces in the future at the momen
>it's uh it's specialize
>and for amazon sellers indee
>okay thank you again so actually thi
>one question fro
>uh fro
>when uh i'm currentl
>registered for v18 few countries becaus
>they hi
>the threshold can i read they registe
>m
>v80 in these countries where i do no
>stor
>so yes i'm the that's actually good new
>for you i mea
>after the first of july 202
>obviously all the sales to thes
>countries can be reported i
>one single one-stop shop report s
>there is no need to keep the vit
>registrations in all these market
>so that's good news guys i mean it'
>much much easier right now i don'
>especially for a new brand owner yo
>know use obviously everybody starts fro
>their homecoming this is how i did i
>mysel
>i start from my home country so and
>start to the neighboring markets an
>once they scale eventually no before yo
>need to do th
>v3 registration in each one when you hi
>the threshold right now you just us
>your home as base and eventually onc
>you have like good revenues of cours
>it's advised t
>use the storage in amazon afb or othe
>marketplace because obviousl
>there is a big competition so you nee
>to make the quickest deliverie
>customers needs to be happy an
>obviously you cut you
>logistic costs like that let me see
>thin
>we have uh one last questio
>and i think we'll be done so regardin
>the oss report agai
>from and when uh the voices repor
>uh who is actually doing that is it m
>my accountan
>or you so yes i mean this actually wha
>we do i mean we do the voices report
>uh for you in the markets that we offe
>and like i said no we offe
>italy france poland czech republi
>germany spai
>austria netherlands sweden and irelan
>so it's getting easier for eu base hour
>it's a little more complicated fo
>non-use bu
>i guess i mean uh that's that's now ho
>the eu acted so another question fro
>maria for the sellers who would like t
>continue usin
>amazon 2 and start using repressor wh
>will be there any collision conflic
>between amazon t
>repressor thank yo
>u
>i assume that they want to know if the
>compet
>against amazon exactly if that's
>problem yes exactl
>well um amazon is a seller like an
>other on
>so and it doesn't have any problem t
>compete against marketplace sellers s
>by default amazon is a normal standar
>seller and you compete against them an
>sometimes you have actuall
>better competitive advantages agains
>amazo
>if they only have some products in th
>uk for exampl
>but you have stock in germany then yo
>have better cards and you actually wi
>the buy box and amazon is fair game i
>that case an
>lets you win the buy box if you have
>better offer becaus
>uh they want to give they want t
>provide a good service to their clien
>and yeah they're fair game for that no
>if you don't want to have any troubl
>with amazo
>or if you want to be careful you ca
>take a strategy that blacklist
>amazon basically so you just ignor
>amazon as a seller you ca
>blacklist them and you only compete wit
>all the othe
>marketplace sellers this is an optio
>for you as well so both bot
>are fine oka
>let me see come on guys one las
>question so an
>i'll let you go actually outside t
>enjoy the nice weather s
>actually one one from from edmond if yo
>put the same price that's for yo
>between if you put the same price as th
>one with the buy box can you still wi
>the buy box or stil
>make sales sur
>because the person who is in the buy bo
>has different um rating than yo
>for all the other criterias that we hav
>seen so they have a differen
>stock they are located at a differen
>place u
>they have different ratings so if yo
>have the same price than the buy box gu
>depending on your criteria maybe you'r
>better so maybe you can afford to sel
>at th
>better price or you don't need to b
>much cheape
>than the buy box person to win the bu
>box as well and if they reach thei
>minimum price then you're good to g
>so yeah there's always a chanc
>okay so i think i mean we don't have an
>more questions but of course that's no
>th
>end of the world or the day we're gonn
>send you u
>email after the event you have th
>recording you have all the questions s
>if you guys think of any other question
>or you need t
>you would like to get in get in touc
>with ludovin or hello ta
>just get get back to us when we send yo
>the email an
>we can either book a call with them o
>else becaus
>the idea is to help you out if we don'
>succee
>we don't succeed this week becaus
>that's how amazon works we help eac
>other becaus
>it's like a jungle s
>you need your friend there so anyway
>thank you guys for joining the event i
>the sunny day i'm hoping it's sunn
>across europe it's very sunny her
>so uh let me just send you sen
>their email but likes it will send yo
>the email with the recordin
>and you guys can get in touch with us s
>enjoy the rest of the day in the weeken
>and thank you again for joining than
>you for speaking a little bi
>and thank you very much thank you by
>everybod
>have a nice day you too bye bye
thank you for joining our webinar with
our
nice partners from several logic i'm
nick penny
the partnership manager hello toxin we
decided to call this series
halo tax and partners because obviously
we cannot do everything ourselves so we
need all these great partners to help us
out and
they're experts and things that each of
you if you're an e-commerce service or a
service provider
they need because we know that the
amazon
django is very hard to go through so
these companies are like machetes which
which are using to actually
make your road around the amazon jungle
so today
uh the webinar that we're having we have
several logic
is a partner of ours we have ludwig who
is the
client success manager with sarah
project actually
let us know how you can actually win the
buy box because the buy box from what
they want because i'm always warning in
these events
is the probably the most important
actually metric
on amazon so thank you everybody for
joining the event
uh right now i'll pass it to ludwig to
tell us more about that and after i will
tell you about the unpleasant but
necessary vt compliance but of course
you first need them otherwise you won't
need that so
if you have any questions feel free to
type them in the chat or in the q
a section and we'll answer them at the
end of the event so
thank you again everybody and over to
you thank you very much
nick well first of all um
a couple of words about me so my name is
eudivin
i am customer success manager at seller
logic
which is a company that develops dynamic
tools for amazon sellers
before that i worked for 15 years for an
amazon subsidiary where
i could get familiar with all the amazon
processes and gain
a lot of experience that is very useful
for my job today
so let me share
my screen with you
there you go
do you see everything all good
so today i want to tell you all about
the buy box
why it is considered to be the holy
grail for every amazon marketplace
seller
how to win it how to keep it and
all that while ideally increasing your
margins
so we will
then focus on repricing which is one of
the key
factors to winning the buy box
what is the buy box at all i guess most
of you are familiar with the
with the id uh for every product
amazon decides which seller has the best
offer
and that offer is featured at the top
right of the page
with a direct link to the basket the
shopping cart
and why is that important because ninety
percent of all the sales of amazon
actually take place in the buy box and
10 are left for all the remaining
sellers
but who wins the buy box well according
to amazon
the person who wins the buy box is the
seller who offers
the best customer experience as a whole
of course the algorithm hiding behind
that
just like for facebook and google is
extremely well kept
as a secret for amazon but if we look
deep into the help pages and thanks to
or insider knowledge we are able to
identify
some key criteria to reach that goal and
win the buy box
first of all as a seller you have to
reach a whole set
of minimum metrics and rates and ranges
to be eligible to win the bibles at all
we identified kind of three groups you
have all what has to do with
the order itself and if it's fulfilled
or cancelled you have all the metrics
that are bound to
shipping so the shipping method you use
the time it takes
if you use tracking the proportion of
orders that are late
and then you have all the metrics bound
to customer service
for example if you reply within 24 hours
well the documentation on amazon help
pages is
really dry and quite technical but our
marketing team actually
did dive deep and compiled extremely
good summary of all those criteria
in a workbook called 13 steps to winning
the buy box
and we'll be happy to share that link
after the webinar
you can review then at your convenience
every of those criteria
and go into detail into that
of those 13 criteria to win the buy box
here are the three
most important price and the final price
is the main criteria the final price we
understand the item plus shipping as a
group
price actually a criteria which is good
because it's something that is
relatively easy to monitor
with the right tools it's easier for
example than
customer satisfaction the goal will be
to be competitive but without
compromising your margins
next to the price you have the shipping
method
and some of those shipping methods give
you better cards to win the buy box than
others for example a prime
by merchant meaning that you send your
goods by yourself but
with some high standards
enough to win that prime label that
gives you good cost to win the buy box
but it requires from you as a seller
excellent logistic skills to meet those
amazon standards
in the eyes of amazon fba is the best
fba it means fulfilled by amazon
some of you might use that service
already it means that you ship
a part of all your stocks directly to
amazon and amazon takes
over the logistics for you the three
essential steps of the process so
storage shipping and
customer service including all the
returns and refunds
so that allows you to have the best
rating
and be at the same level as amazon with
the prime label
with the ship by amazon tag
on the website and that gives you
excellent cards
to win the buy box as well and the third
main criteria to win the buy box is
shipping time
next to those criteria which are seller
bound
amazon defines a buy box eligibility
price range for each
product it means that it's a price range
below and above which
you will be technically kicked out of
the buy box or
in the worst case the buy box will be
removed from the
product landing page if you are
too cheap you consider that suspicious
which is not a bad thing because it
protects all the sellers
a bit of from errors or
scams short-lived sellers newcomers and
price dumping in general
but on the other hand if you're too
expensive you're considered
not competitive that price range
that eligibility price range is an
information that we have access to
and a good repricer like seller logic
will
systematically integrate that
information into the logic of the
repricer to make sure that you
stay within that range
so why is repricing important we've seen
it's a key criteria
to win the buy box and how does
repricing work
well it monitors the prices compares all
your direct competitors
and reacts and adjusts the prices
automatically
on your behalf what do you gain from it
well because it automates all that
manual process
a repricer should save you a lot of time
which you can then invest in some other
part of your business
and it should increase your sales
because winning the buy box will mean
that you
have access to that 90 percent of the
demand
those two things is what any repricer
should do for you so
win time and increase your sales now a
good
repricer should have more than that
it should help you achieve uh some
extra things like increase your margins
because the goal of a repricer like
seller logic is not
to be the cheapest but is to win the buy
box with
the best price it should also
help you calculate all your costs and
define
minimum and maximum prices your own
range
for each product to ensure that you
always gain money
so the repricer will then move within
that range
and a good repricer should also offer
you a whole range of different
strategies
to adjust to the type of market and
products that you offer
the buy box strategy is all key strategy
and the most used and probably the most
important but next to that
if you are a private label and you have
no competition you're alone on the
product landing page
then you should have strategies that
help you increase your sales as well
it will then be bound to your sales
a product which doesn't sell well will
have a price decrease and a product
which sells um sorry a product which
sells well
kind of afford to be a bit more
expensive and a product which doesn't
sell then will
decrease its price to be more dynamic
other strategies we allow you to align
to a specific competitor
or to blacklist some other competitors
or amazon
or some other people you don't want to
mess with so you should be very flexible
to adjust to your needs
so what is dynamic repricing and how is
it
different from static repricing or
rule-based
repricing well dynamic repricing
achieves the classic function of a
repricer which we mentioned
it monitors the prices it compares the
competitors
it reacts adjusts the prices but
it has a trick that tops all that and
outsmarts
the rule-based replaces as we said it
does not aim for the lowest price but
for the buy box
and as soon as it wins the buy box the
price will
increase to optimize the margin
and it keeps a whole history of all
these adjustments
to win back the buyback faster in case
of it loses it
let's have a look at the concrete
example
here we have the case of a rule-based
repricer so
it's a simple rule for example always be
10 cheaper than the cheapest price
in this case seller one is one of a
competitor he's currently
cheaper and he wins the buy box we are
selling number two
with our static repricer
and we decrease our price
with that rule to be slightly below
if seller number one has the same type
of rule it will do the same
and be a little bit cheaper as a result
we'll have some price dumping mechanism
and
it does not give me any guarantee that i
win the buy box
now let's have the same situation with a
dynamic
repricer seller number one
is wins the buy box currently our
dynamic repricer will start decreasing
the price not
to be five cent cheaper systematically
but
little by little until we reach the buy
box
and as soon as we're in it stops
decreasing the price
and actually it will try to increase the
price little by little
because our repricer knows that the buy
box is not only based on the price but
all those criteria that we saw earlier
so if you have another competitive
advantage like you have more stock
or you have better shipping times or you
have a better rating
you can actually afford to sell at a
higher price
because you offer a best overall service
at the best possible price and this is
seen as such by amazon
so the dynamic repricer will increase
the price little by little
to reach the best price in the buy box
as soon as it loses the buy box it will
immediately return to the exact price
to win it back because it knows when it
won when it lost a buyer box it keeps a
history
of all those changes and it learns and
reacts
faster
so here is again a summary of all the
advantages
of repricer like cello logic
you have a dynamic algorithm that we
talked about
which helps you have the optimal selling
price
and higher margins it is available
internationally you can book individual
marketplaces
the way you want to for different amount
of times
really according to your needs and that
makes it
really well scalable
um on the right i shortly mentioned this
is the second tool
that seller logic offers it's called
lost and found
it is aimed at fba seller
it analyzes all the fba reports and
there are many
to identify the errors mistakes and lost
products and stock from amazon it helps
sellers to
claim reimbursements and assist them in
the communication
i won't go into the detail because we
are focusing on the reprisal today
but might be a topic for next session
if anybody is interested they can reach
out individually
now about the repricer as nick mentioned
there will be some time after the
webinar for some questions and answers
and then
i'll be happy to answer the questions
you may have
and now i guess nick will tell you a bit
more about hellotax than the joys
yes thank you we already have some
questions but
let's wait until then because so far
always good obviously they're
showing how to actually win the buy box
obviously
if you do that you know if you scale
your brands or if you have like a new
product or whatever
eventually no uh you would need to pay
taxes and
even right now after coffee to know the
market places
amazon in general because they're the
biggest one they're even more strict
in regards to the vt component so
obviously
you would need to do that or you can get
your account suspended or you might have
other penalties so this actually what we
do but of course
we do the events with partners because
there is a long journey that you need to
go through before actually reach reach
hello attack so
for some most of you probably know what
the vit compliance is and what in
general is vt but
let me give you some quick introduction
about hellotax the actual co-founders
used to be amazon sellers they had their
own agency so
they were looking for a vt compliance
solution
for their brands and sellers they didn't
find the one which is they were three
command servers so they decided to build
that
that was five years ago so that's one of
the reasons why we're talking today and
me myself i used to be a client of hero
talks i had my own brand
which is sold last year so i can tell
you that they're a perfect solution
for multiple uh market
amazon sellers and this is the goal for
everybody to start from one for your
home country and expand to as many
markets as possible so
let me share my screen just to give you
a
very visual and simple presentation
about
what exactly vt means and
i mean what actually we're doing so
obviously now like i said we provide the
vt compliance
for online sales in europe this is what
the solution is steroids for
amazon sales in other marketplace
servers so let me just
start the presentation so what problem
we're solving
obviously no we don't do vt
registrations for sellers in their home
country so you only specialize
when you're actually expanding and
selling cross-border ex
across europe uh e-commerce businesses
into europe and european union what they
need to know they need to know their vty
ability
from the past and the present meaning
that if you store good somewhere it you
don't know
this doesn't mean that you're not gonna
be penalized so obviously we educate
clients about that
you need to register for vt in different
countries and file the returns
according to the different regulations
there
we actually monitor the view of the
goods
from different markets because that's
required in some
countries in europe and obviously we
show
we actually have a dashboard where you
can see all the
sales and all the revenue that you're
generating across different channels so
there is actually two reasons why you
need to register for vt right now
one of them is when you exceed the
threshold
and the second one is if you store good
in any market in europe so
right now in july some of them probably
know some not but there will be a major
change in the vt regime which is called
the one-stop shop
when the one-stop shop is effective
in july first the distance would not be
that important because you have
a 10 000 euro v80 threshold when you
reach that in your home country you can
deliver to the rest of europe with one
vit in your own
home country on the other side uh the
vita registration for storage this is
something that stays meaning that if you
store goods in any market in europe
you need to register for vat
obviously different countries in europe
have different variety rates so we all
have know that we have that in our
software so we'll calculate the proper
vt rate
in each market uh complexity of the
show registration uh
there is in on average you know the vita
registration
in europe is probably takes from
probably the shortest it's like six
weeks
up to over three months in spain poland
is one of the easiest
to register and spain is one of the
hardest because they require original
documents notary
etc so always know what
is the solution that we're solving we
have
the digital online via registration and
returns
we have the data and processes
verification
by our tax agents in each market we have
account managers speaking multiple
languages and this is
on the back end but of course the
important thing
that actually we offer is our tool
because uh
obviously it doesn't matter what i'm
talking about right now it's important
to actually show you guys
what exactly we're offering on the front
end so
let's say you're an amazon seller you
know you have
done the vit registration you know we
are ready to go so this is the
thing that we do this is our this is our
dashboard you just log in like any other
um tool email password
then you go to the settings sections on
the settings sections
there is an integration if you're like
an amazon server
you open that you put your there ready
authorization token
save here can you please show us the
uh the software oh you don't you don't
you're talking guys let me
share it properly thank you
yeah it's good that you're telling me
that because sometimes
okay so do you guys see it do you see
the dream yeah the software okay
sorry about that it's just so much
pressure in this webinars now even
though
it's not my first one so anyway so let's
we'll just start over now this is our
two you
when you log in the first thing that
you're required to do
is you come here to the integration
section if you're an amazon server
you put your sale ready authorization
token
save and that's it uh if you have like a
menu
like like a private label website
you come to the menu order poll to
download a sample file
you fill you export and import your data
and
upload it here right now we're actually
implementing
shopify big commercial discount easy
beyond that
if so they're in the test phase so soon
they'll be available as well so
after you do the integration part you
come
to the actual dashboard and you'll be
able to see
all the data that we get from the
marketplace
amazon or your private label website or
whatever channel you're using so you are
able to see your gross turnover
you can see your net turnover you can
see your total vt
you can filter by channel amazon fba
own web shop you can filter by countries
period
here you know you can see the actual
orders and like
i explained earlier now what we actually
monitor sales expense refund given
refund received assets movement you can
filter again by channel
by v80 country movements of goods from
one to another country of course you
don't need to that you can have your
accountant to do it but the thing is
it's very visual it's easy to
see exactly what's your reliability and
what you're doing here
and after the integration the next thing
that you're required to do is here
after we file the report in whatever in
one or multiple markers that you're
doing
we actually publish the actual vita
return here
so you can if you say when pond is in
the sample in the demo here you can just
open that and rate downvote
and paid that to the tax authority we're
not allowed to do the payment on the
client's behalf we're actually
we're only required to that in france
for non-eu sellers
so this is know what to do the other
thing which is important for you
and for your accountant if he's managing
that risk
the tax letter in box you know obviously
tax authorities in europe they
communicate in different languages
so they send communication to us since
you're representing you
either by email or like a regular letter
so what we have we have the software who
actually gets the
communication and have a translation
template which actually translate
it in english or german so you will know
exactly what is required
from you uh by the tax authority of
course the account manager will help you
about that but you have all the
information here
eventually now we're finishing our two
here and you'll be able to add multiple
markets so whenever you decide to
hold stock in a certain market you can
simply do it for the dashboard
so that's how it looks it's easy on the
front end so we can just connect
sell and we just take care of the vt
components and obviously because
tax compliance is not fully automated we
have account managers in 紫鸟浏览器 multiple seller accounts
>uh languages in the tax agents who ca
>do the manag
>part on the back end then so you guy
>don't worry about tha
>so this is what we d
>i'll stop sharing right now and i gues
>we can start with th
>with the questions because i mean that'
>the most important of the webinars no
>the presentation is one thing w
>would like to answer as many question
>as possible and we have planned thi
>offer s
>let me start with the first one u
>that's fro
>edmond this is actually for you ludwi
>how to avoid messing a product wit
>price battl
>if a bot is managing wouldn't there be
>goo
>wouldn't there be a point where margi
>is no longer availabl
>um well it's a good question and it'
>uh that's the basis of wha
>the repricer brings at the top of
>rule-based reprisal as we explai
>our goal is not to be the cheapest an
>we go beyond tha
>simple rule that says be cheaper tha
>the cheapes
>which leads to price dumpin
>we aim for the best price s
>we aim for the buy box itself and we se
>that there are other criteri
>that play in a role into defining wh
>wins the bu
>box and this is what we will aim to s
>as soon as we reach that we sto
>decreasing the prices and we actually g
>u
>it is great in the sense that tha
>price range eligibility that amazon set
>is quite rigid but with three price
>like u
>that tends to push the price highe
>it extends that range a little bi
>to the top and that helps every selle
>to sell with higher margins actually an
>to keep the buy bo
>longer even at higher prices s
>hopefully we that's what we bring
>actuall
>have another question actually for a ne
>vids from ani
>he's asking uh do i need to be like
>new save
>or like do i need to have like a lot o
>metric
>so i can use the repricer how does i
>work if i'm a new selle
>um if you're a new seller you jus
>register with u
>you um you connec
>your seller central account t
>the repricer and wil
>import all the data that you ar
>available we'll import all your product
>we will help you set the minimum an
>maximum price for each product which i
>the minimum things that you have to d
>to define a range we import all what yo
>have alread
>we helped you to find that range an
>the
>[Music
>our customer success managers will hel
>you define the right strategie
>for for your products and as soon as yo
>have that rang
>and a strategy you're good to go t
>optimize your price
>okay thank you vince i have one questio
>from actually it's fro
>stephanie uh hello ni
>i'm stephanie actually watch one of you
>webinars and you guys were talking abou
>u
>one-stop shop uh in regards to th
>one-stop shop do i nee
>more than one registration after the os
>s
>this is know how how it works when th
>one-stop sho
>you would need to apply for vt number
>in your home countr
>in the eu or for example if you're
>non-e
>company you would need to nominate a
>least one country in europe where yo
>register for th
>one-stop shop then you would need t
>apply the vt number in all the e
>countries where you're storing good
>so obviously just if your eu company yo
>entit
>it's usually your home country if you'r
>non-eu you simply nominate the countr
>to actually do that yeah actually ther
>is one question fro
>robin uh is winning the buy bo
>all i can do with the repressor what i
>i sell private label and have the bu
>box anywa
>why would they need repricer the
>um we shortly mentioned that then i
>you are alone on the seller on th
>produc
>product page on amazon and you have n
>competito
>it's you can still have dynamic pricin
>meaning that you can decide to set you
>pric
>to a minimum price at midnight every da
>and the
>increase during the day depending on th
>amount of sale
>that you want to have so if you want t
>reach 10 sales at a minimum price yo
>ca
>program that and and slowly increas
>your price after that and set it back a
>midnight every da
>or as we said a product that doesn'
>sell well decrease the price of product
>that sells well increase the pric
>slowly so you can hav
>logics for private labels as wel
>yeah so like demand is a point i gues
>if there is more demand you kno
>your solution just increases the pric
>so they can find optimum why ca
>profitabilit
>if it's low demand obviously no increas
>so it sounds very wel
>i actually have another question fro
>emma do you this actually for us do yo
>help us to obtain a
>ire number or do we need to do i
>separatel
>yes so we do that you know we can obtai
>that with u
>in germany for example if you're
>non-e
>entity in germany would need to hir
>custom
>agents been all obviously we have
>partner who is doing tha
>another question for us from mama do yo
>also help with the vita registration i
>foreign countrie
>is this done for you or again prior t
>using the softwar
>i'm not sure what to mean by foreig
>countries if i assume you mea
>countries which are outside of your hom
>country if that's your questio
>yes this is actually what we specializ
>in so if you're based in german
>we don't do vita okay yes in the eu s
>yes we cover europe we cover u
>germany spain italy france swede
>uh czech republic poland franc
>netherlands and so we'll be coverin
>cairo so if you're based i
>let's oh actually yes in the eu actuall
>emma can you confirm if you're if you'r
>talking abou
>outside of europe or or within europ
>okay do we need to register for thi
>priority using your software fo
>busines
>okay so i actually just summarize if th
>companies are outside th
>eu yes we do that there is the on
>difference is for non-new companies tha
>they'r
>in some markets in europe they requir
>fiscal representatio
>which is like an insurance don't deny n
>new entity we actually paid their vt
>abilit
>actually we have that it's wh
>conditional pricing an
>it's good that you actually mentione
>that because after the one-stop sho
>if your clients are non-eu base
>amazon is actually going to collect th
>vat on their behalf and pay that to th
>tax authorit
>for sales under 150 euro s
>the fiscal representation would not b
>important anymor
>okay i think we have another questio
>uh okay actually a question for it's a
>anonymous attendee that's for yo
>ludwig to download the 13th step to wi
>the buy box you're asking for amazo
>store urie
>what do you mean by that the storefron
>link i assume righ
>um yeah the link of your of your amazo
>storefron
>okay we hav
>we have few here let me just answe
>actually there is one for yo
>uh from stefan why use the repressor an
>not the repressing tool provided b
>amazon that's a nice questio
>okay uh well the repricing too
>from amazon is not a repriser basicall
>it's u
>it's a one rule uh tool that say
>uh am i in the buy box ye
>no no decreased price and that's i
>so it u
>it never goes up basically so whic
>which kills the margi
>as we say it's not in the interest o
>amazon t
>have higher prices so um a good reprice
>wil
>at some point raise back the price
>as soon as you are in the buy box whic
>u
>that amazon repricing tool does not u
>does not allow oka
>thank you ludwig let me see a few mor
>question
>here and that's actually u
>for me it's again the one stop shop
>guess i mean that's important topi
>that's fro
>uh maria we only need to report all m
>sale
>to the oss not actually the voice it'
>only for b2c sale
>so not so only for b2 sale
>and we have another one that's agai
>fro
>from stefan is it possible to use th
>repressor only for a section of th
>stoc
>yes first of all you can select th
>marketplac
>of your choice you don't have t
>activate everything but during the tes
>period of 14 days all marketplaces ar
>open so that to allow you to tes
>everything it's for free anywa
>but after that you can book
>suscripttion for a specific marketplac
>and within that marketplace you ca
>create group
>and and apply a specific strategy onl
>for a sectio
>of your inventory or optimize the pric
>of on
>product if you want to so that's reall
>easy to to scale tha
>by grouping and doing uh grou
>operation
>okay thank you but actually one othe
>question from stephe
>uh is the repricer only for amazon ar
>you planning t
>offer the tool for other marketplace
>that's a question from hi
>currently it is only available fo
>amazo
>but we plan and we hope to develop tha
>for othe
>marketplaces in the future at the momen
>it's uh it's specialize
>and for amazon sellers indee
>okay thank you again so actually thi
>one question fro
>uh fro
>when uh i'm currentl
>registered for v18 few countries becaus
>they hi
>the threshold can i read they registe
>m
>v80 in these countries where i do no
>stor
>so yes i'm the that's actually good new
>for you i mea
>after the first of july 202
>obviously all the sales to thes
>countries can be reported i
>one single one-stop shop report s
>there is no need to keep the vit
>registrations in all these market
>so that's good news guys i mean it'
>much much easier right now i don'
>especially for a new brand owner yo
>know use obviously everybody starts fro
>their homecoming this is how i did i
>mysel
>i start from my home country so and
>start to the neighboring markets an
>once they scale eventually no before yo
>need to do th
>v3 registration in each one when you hi
>the threshold right now you just us
>your home as base and eventually onc
>you have like good revenues of cours
>it's advised t
>use the storage in amazon afb or othe
>marketplace because obviousl
>there is a big competition so you nee
>to make the quickest deliverie
>customers needs to be happy an
>obviously you cut you
>logistic costs like that let me see
>thin
>we have uh one last questio
>and i think we'll be done so regardin
>the oss report agai
>from and when uh the voices repor
>uh who is actually doing that is it m
>my accountan
>or you so yes i mean this actually wha
>we do i mean we do the voices report
>uh for you in the markets that we offe
>and like i said no we offe
>italy france poland czech republi
>germany spai
>austria netherlands sweden and irelan
>so it's getting easier for eu base hour
>it's a little more complicated fo
>non-use bu
>i guess i mean uh that's that's now ho
>the eu acted so another question fro
>maria for the sellers who would like t
>continue usin
>amazon 2 and start using repressor wh
>will be there any collision conflic
>between amazon t
>repressor thank yo
>u
>i assume that they want to know if the
>compet
>against amazon exactly if that's
>problem yes exactl
>well um amazon is a seller like an
>other on
>so and it doesn't have any problem t
>compete against marketplace sellers s
>by default amazon is a normal standar
>seller and you compete against them an
>sometimes you have actuall
>better competitive advantages agains
>amazo
>if they only have some products in th
>uk for exampl
>but you have stock in germany then yo
>have better cards and you actually wi
>the buy box and amazon is fair game i
>that case an
>lets you win the buy box if you have
>better offer becaus
>uh they want to give they want t
>provide a good service to their clien
>and yeah they're fair game for that no
>if you don't want to have any troubl
>with amazo
>or if you want to be careful you ca
>take a strategy that blacklist
>amazon basically so you just ignor
>amazon as a seller you ca
>blacklist them and you only compete wit
>all the othe
>marketplace sellers this is an optio
>for you as well so both bot
>are fine oka
>let me see come on guys one las
>question so an
>i'll let you go actually outside t
>enjoy the nice weather s
>actually one one from from edmond if yo
>put the same price that's for yo
>between if you put the same price as th
>one with the buy box can you still wi
>the buy box or stil
>make sales sur
>because the person who is in the buy bo
>has different um rating than yo
>for all the other criterias that we hav
>seen so they have a differen
>stock they are located at a differen
>place u
>they have different ratings so if yo
>have the same price than the buy box gu
>depending on your criteria maybe you'r
>better so maybe you can afford to sel
>at th
>better price or you don't need to b
>much cheape
>than the buy box person to win the bu
>box as well and if they reach thei
>minimum price then you're good to g
>so yeah there's always a chanc
>okay so i think i mean we don't have an
>more questions but of course that's no
>th
>end of the world or the day we're gonn
>send you u
>email after the event you have th
>recording you have all the questions s
>if you guys think of any other question
>or you need t
>you would like to get in get in touc
>with ludovin or hello ta
>just get get back to us when we send yo
>the email an
>we can either book a call with them o
>else becaus
>the idea is to help you out if we don'
>succee
>we don't succeed this week becaus
>that's how amazon works we help eac
>other becaus
>it's like a jungle s
>you need your friend there so anyway
>thank you guys for joining the event i
>the sunny day i'm hoping it's sunn
>across europe it's very sunny her
>so uh let me just send you sen
>their email but likes it will send yo
>the email with the recordin
>and you guys can get in touch with us s
>enjoy the rest of the day in the weeken
>and thank you again for joining than
>you for speaking a little bi
>and thank you very much thank you by
>everybod
>have a nice day you too bye bye