Many bettors have seen In-Play betting as a surprise as one feels that watching an event and Online Betting betting on it simultaneously as a simple task but is the most area where the bookmakers get their income.

Current trends have indicated that In-Play betting can be used and incorporated in almost every sporting event. The wide variety of sports betting comes along with mass market betting which gives a punter an opportunity to increase his profits. The initiation of In-Play betting also is seen as blessing for bookies which has played a major role inincreasing their turnovers.

Many online gamblers are involved in online betting. Nevertheless, only a small portion of gamblers are involved in In-Play markets across a vast category of events. Many would only go for the main events such as rugby, football and tennis. However, betting companies such as Bwin and bet365 have been seen incorporating different In-Play events in attempt to attract more clients to wage on.