In recent years, Australia has grappled with the pervasive influence of gambling advertisements, particularly on social media platforms. The government's contemplation of a comprehensive ban on such advertising underscores a commitment to mitigating gambling-related harm. This initiative offers a pivotal learning opportunity for Online Casino casinos worldwide to enhance their responsible gambling practices.

The Landscape of Gambling Advertising in Australia

Gambling is deeply embedded in Australian culture, with the nation exhibiting some of the highest per capita gambling losses globally.

A significant contributor to this phenomenon is the omnipresence of gambling advertisements across various media channels, including social media. Between May 2022 and April 2023, approximately $238.63 million was expended on gambling advertising on free-to-air TV, metro radio, and Online Casino platforms, with Online Casino gambling providers accounting for 64% of this expenditure. The saturation of gambling promotions has sparked public concern, with a poll indicating that 71% of respondents support a ban on gambling advertisements on TV.